Hotel robot industry “Great Leap forward” robot + travel so fragrant?


“It’s still very early days in the service robot market and it’s a bit chaotic.In the future, with the intensification of competition, technological iteration, different levels of RESEARCH and development, and different commercialization paths, the knowledge control of the market and the degree of service to the market will surely be swept away, and there will not be too many companies that can stay.”For 3 months in succession three home service robot company big action, Beijing second foreign languages institute of tourism science, a professor at the school hui-min gu to new brigade (LvJieMedia) at industry trends, “came from China and the world market, the robot industry is not lack of funds, the lack of technology and market, who is able to occupy the market through technology advantage,Whoever survives.”In the post-epidemic era, service robot track is becoming more and more popular.On March 1, commercial delivery robot company Youdi announced a new round of strategic investment from BTG Home Inns Group.This is the second investment of Youdi by BTG Home Inns group, following the strategic shareholding of the two hotel giants in June 2020.Two days later, pangolin Robot, A commercial service robot company, also received tens of millions of A+ rounds of financing, which will be mainly used for research and development and expansion of production base.In March, Gaoxian Robot, which completed a 1.2 billion yuan C round of financing in November last year, announced that it had reached a strategic cooperation with Hanting Hotel. The first batch of Gaoxian Vacuum 40 commercial Vacuum robots will be installed in 50 hanting stores, and will be rolled out in more than 3,000 stores in the future.And last month, Beijing Cloud Trace Technology Co., Ltd. announced the completion of the listing guidance for the record, cloud trace technology if the success of the IPO in the science and technology board, will become after stone technology, nine companies listed in the science and technology board another service robot company.In 2020, the domestic market size will exceed 20 billion yuan.The two-year-long COVID-19 pandemic has brought a near devastating blow to the culture and tourism industry, but it has just “given” the Chinese hotel service robot market a good opportunity for hotel consumers and operators to embrace service robots.”Service robots are long gone as a way for hotels to get customers, and now they are in a stage where they can really, really empower hotels.”Gu Huimin shared that in the post-epidemic era, three service robots, namely temperature measurement, delivery and elimination, have become the “main force” of hotel services.She pointed out that the temperature measuring robot is developed by the power of the country, greatly reducing the industry research and development cost, in the world’s leading level;Elimination robots solve the problem that hotels cannot find such workers in the post-epidemic era;The delivery robot not only meets the market’s call for contactless services for safety reasons, but also solves the problem of unable to recruit employees, and greatly reduces operating costs.Public information shows that in the first few months of the worst of the epidemic, the hotel’s contactless service depended on the support of service robots.At that time, Huazhu Group asked its 5,700 hotels to implement intelligent “contactless service” to reduce the gathering of people and the risk of cross-infection.BTS Home Inns Group launched a “safe hotel”, where users can place orders, renew their stay, check out and other procedures through mobile phone client and hotel self-service machine. If they need to take out food or borrow items, some hotels provide robot delivery service.In addition, new Century, Hanyue, Dongcheng and other hotel groups are also quick and flexible, and try their best to play the role of robots in hotels.A ji ‘nan hotel general manager of a full season is very recognition of the robot: “If according to 120 rooms, 50% need to order food/deliver things, send a single time of five or six minutes, it means to non-stop five hours, can occupy a person to death…With the robot, people can be liberated, it really can hold up one and a half people!”Owners have abacus in mind: labor cost is the big head of the hotel cost, more and more expensive, more and more “jiao”.As the market advances, the cost of robots will gradually fall, making them more affordable than human labor in the long run.It can be foreseen that “machine replacement” will become an important option for many hotels to reduce costs and increase efficiency in the future.Robot cold, mechanical, no emotional engagement, but will make people’s sense of experience decline, other service barriers?Gu huimin said that robots are human-based intelligent services, handing over mechanical work to artificial intelligence and humanized services to people.In this way, hotel staff can be separated from the anti-human mechanical work, into the more complex and changeable humanized service to go, but more young talents are willing to apply for hotel-related positions.Practice is the mother of wisdom.In the context of the epidemic in 2020, service robots have been widely applied in various scenarios, and the value and business model of commercial service robots have been verified to a certain extent. Meanwhile, B-end customers have begun to realize that service robots can solve the long-term contradiction between manpower supply and demand.Naturally, the service robot industry is riding the high-speed train of development.According to the GAOGong Robot Industry Research Institute (GGII), the market size of China’s service robot in 2020 was 23.15 billion yuan, with a year-on-year growth of 50.5%.From 2013 to 2020, the compound annual growth rate of China’s service robot market is only 30%.In 2019, 5G, artificial intelligence, big data, AR/VR, Internet of Things, cloud computing and other high and new technologies are crowding in, constantly maturing, helping the industry to transform;Under the wave of Made in China 2025 and Industry 4.0, the industry is advancing rapidly.In addition, policies are also good for the industry. The “14th Five-Year Plan” for tourism Development proposes that tourism service related technologies should be greatly improved, the experience and interactivity of tourism products should be enhanced, the convenience and security of tourism services should be improved, and the integrated application of service robots and other technologies should be promoted.With 200% growth every year, is this bullet train safe to ride?”There is a 200%-300% growth every year”, Lin Xiaojun, CEO &CTO of Yunji Technology, publicly revealed in 2021.According to the official website, since its establishment in 2014, Yunji has a team of more than 700 people, of which more than 60% are r&d personnel.The accumulative number of intellectual property applications exceeded 1,300, including more than 800 patent applications (invention patents accounted for more than 60%).More than 400 patents for invention in the field of robot mobility and iot control.Yunji’s products include: “Run”, a shopping robot, “Yunfan”, a large screen display interactive robot, “Shuidi”, a food passing robot, and “Aladdin”, a new retail service system with robot intelligence.Our clients include The Winter Olympic Games, National Convention Center, Marriott, Hilton, Intercontinental, Accor, Jin Jiang, BTS Home Inns, Huazhu, Shimao, New Century, etc., serving more than 100 million people.Founded in 2013, Updi is committed to promoting the commercial implementation of low-speed unmanned driving technology in the last three kilometers and indoor terminal delivery fields.In 2019, Youdi launched “Youxiao Mei”, an indoor delivery robot applied to the hotel scene;In September 2021, Youdi technology released youxiaomei fifth generation, on the basis of the previous technological advantages of further iteration, smaller volume, stronger load-bearing capacity, higher degree of intelligence, to achieve “mall customers need small program + delivery robot + intelligent container” integrated new hotel intelligent service new concept.Up to now, Youdi’s own brand robots have spread in more than 600 cities, and have cooperated with more than 9,000 customers, providing guidance and delivery services with an average of more than 250,000 people per day.Regarding this round of financing, Xiangrong Li, Deputy General Manager and Chief Financial Officer of BTG Home Inns Group, said that this investment is beneficial for both parties to give full play to their respective advantages to further enhance strategic cooperation, and help BTG Home Inns Smart Hotel to accelerate the development.It was also revealed that yodi’s revenue reached 100 million yuan in 2020, and its sales revenue in the first half of 2021 increased by 9 times compared with the same period last year.Founded in 2013, Gaoxian Robotics is one of the earliest high-tech companies in the world engaged in the development and application of independent mobile technology.Gao Xian is the only commercial service robot company in the cleaning industry that has obtained ISO9001 international certification, China robot CR certification, United States UL safety certification and Europe CE safety certification.Up to now, Gosin has provided more than 200 million km of cleaning services to more than 2,000 customers in more than 40 countries and regions.In April 2021, the company obtained a SERIES B+ financing of $100 million.Completed 1.2 billion yuan C round of financing in October.Among the established enterprises, in addition to Gaoxian robot, pangolin, Fanxing Technology and so on;In addition to yunji technology and Youdi Technology, there are also new and new representatives of Purdue Technology, Optimus Intelligence, Jingwu, etc.In addition, there are meituan, JINGdong, Ali, Suning and other powerful e-commerce enterprises spend huge sums of money layout.Has “entered” the service robot market well-known venture capital has Blue Chi venture capital, Sequoia Capital, SoftBank, Qiming Venture capital, Today’s capital, Lenovo capital, Junlian capital, Yunfeng Fund, source capital, deep venture capital, some of the funds have layout of two or three enterprises;In addition, there is no lack of industrial strategic investors such as Huazhu Group, BTG Home Inns, Green Hotel Group, Ctrip and Meituan.It is worth noting that Jinjiang Hotel, known as the bellwether of the hotel industry, has not made strategic investment in the hotel robot market.The future is bright, but the road is tortuous.At present, most hotel service robots are still in the state of executing simple and repeated commands, and cannot achieve real artificial intelligence.Many robots rely entirely on WiFi for navigation and are prone to failure in places with unstable signals, making it difficult to obtain timely maintenance services.On the one hand, hotel service robots need to continue to accumulate user data and improve the level of intelligence;It also needs to provide efficient maintenance services.The high-profile Henn-Na Hotel retired 50 percent of its 120 robots used for daily operations such as reception and conversation processing in 2019,The reasons behind this are a bit of a joke – the reception robots can’t answer questions about local attractions or airport entrances, they can’t handle people with a distinct accent, and the robot luggage racks tend to break down when wet.There have even been guests snoring, the robot thought that the guests under the instructions repeatedly answer the situation.In addition, the high price of robots and the supporting front, middle and background building also make hotels worry about the high opportunity cost;The rapid replacement of robots, for the hotel is a great cost, resulting in its difficult promotion in the hotel industry;Moreover, the current market of machines and human “empathy”, the more high-end hotel, the more robots can not completely replace the artificial.Gu Huimin suggested the hotel owners to adopt the leasing mode for the problem of rapid product iteration and high price. She believed that along with the trend of service-oriented manufacturing industry, the service robot industry will soon take a rapid step in large-scale commercialization. “As for who will survive in the future, it is hard to say who will survive now.”Zhao Huanyan, chief knowledge officer and senior economist of Huamei Consulting Group, stressed that intelligent service as auxiliary service of hotels is the only way to reduce labor cost and energy saving.Any technological progress is not plain sailing, promotion channels will gradually form.Therefore, one is to identify the trend, the other is to take small steps, do not stop, each company has its own measures, can be gradually improved in the process of progress.In addition, he pointed out that service robots are only one part of the hotel’s digital operation and upgrading, and it is far from enough to establish the hotel’s digital ecology by a few robots alone. It is also necessary to constantly explore the convergence point between digital technology and hotel services.There are also market pessimists.”At present, the market ceiling of hotel service robots is also obvious, many hotels after buying one or two robots, there is no need to buy or even replace them.”Liang Zhenpeng, a veteran industrial and economic observer, said in an interview with the Science and Technology Innovation Board Daily, “The technical barriers for products in the industry are not high.”It is understood that the nine company, which is mainly engaged in electric bicycles and balance vehicles, is also entering the field of hotel delivery service robot through the commercial landing of “Nine Sugar” in 2021, and has announced cooperation with many high-end hotels to form a positive competition with Yunji Technology.Xu Ytiao, general manager of Robot Welding and Automation Department of Rayson Technology (688090.SH), said that the development prospects of service robots in public scenes are also being promoted and applied from hotels to tourist areas, stations and docks and other public places.A financial staff member of a state-owned hotel group asked the new travel industry, “Why is Jinjiang Hotel cautious about this market?”The hotel market is an important sector for low-end workers, and the government is likely to limit the large-scale commercial use of service robots to replace low-end workers due to employment problems in the future.”

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